Security sells.
(It would sell even better if it worked.)
Return on intelligence.
1 in 3 Americans have fallen victim to porch pirates on their own doorsteps over the past 12 months. As delivery volumes perpetually increase, crime relentlessly keeps pace, affecting 120.5 million deliveries in 2024-2025.
R'CEEVR will intercede at the moment of dropoff to nip this $16 billion PITA firmly in the bud, bringing last mile logistics into a more secure age.
Scroll to see how R'CEEVR plans to answer some your most burning questions.
What is R'CEEVR and how does it work?
R'CEEVR is a smart porch-side package-acceptance device for residential and small business applications. It works by means of an optical scanner mounted on a secure locker, sending captured label data (barcode/QR/PIN) securely to the R'CEEVR database and verifying it against known incoming deliveries before remotely opening the lid.
Customers interact with their unit via the R'CEEVR mobile app, choosing from a range of features, capabilities, and rewards of continued membership—all while safeguarding their homes and neighborhoods against skyrocketing (and now totally preventable) porch crime.
"That's so cool! I was just thinking about how I wish something like this existed." (Sarah S., Sacramento, CA.)
Market, meet need.
73%
of all known victims were targeted in the past 12 months.*
79%
of victims were robbed at least twice in the past 12 months.*
87%
of shoppers fear important holiday orders will be stolen.*
Who are R'CEEVR's potential
customers?
At its very broadest, the total addressable market for R'CEEVR is anyone who ever had a delivery stolen in America. They can be loosely divided into three key groups: suburban, urban, and exurban/rural homeowners. See how the TAM breaks down below.
Suburban
67% of American households (some 98 million units) are currently classified as suburban. These residences account for 43% of all porch thefts. That means 51.8 million packages have fallen prey to suburban porch pirates in the last 12 months.
Urban
15% of American households (some 22 million units) are currently classified as urban, and they face a 35.9% greater risk of being Jolly Rogered than the national average. This means that while they are heavily outnumbered per capita, they suffer 42% of all porch crime. Over the past 12 months, 50.6 million packages have been nicked off of urban doorsteps.
Exurban/rural
18% of American households (some 26.4 million units) are currently classified as exurban/rural. But while package theft is less common in the country, it is no less costly. 14% of all porch crime happens outside city limits, where 68% of thefts are worth $50 or more and 31% are worth $100 to $500 or more. That means 16.8 million packages have been pilfered from rural porches in the past year.
"It's a great idea and one that's needed, especially in areas like NJ. Send me the contract to sign up!" (Carrie L., Sarasota, FL.)
What is R'CEEVR's Total Obtainable Market?
Of the 147 million households in the U.S., some 101 million are owned/mortgaged by their occupants. In Phase One, R'CEEVR will exclusively target these homeowners, leaving the rental market until Phase Two.
95% of American homeowners receive package deliveries with some frequency above zero. That means 95.9 million residences fall into the total serviceable market of R'CEEVR's porch-side solution.
Because R'CEEVR will target the security camera market share encompassing 46% of consumers (including both doorbell cams and traditional home security systems), some 43.7 million U.S addresses will comprise R'CEEVR's Phase One total obtainable market.
You can't target everyone, though. Who will be R'CEEVR's earliest adopters?
R'CEEVR will aggressively engage with a hardcore of middle-class suburban homeowners who have proven spend history on home surveillance and a measurable past experience of porch piracy.
Of all 12 million doorbell cameras in use in the U.S. today, 22% (5.7 million) were bought in direct response to package theft; a further 20% (5.2 million) were purchased out of an endemic fear of porch piracy.
Despite this ubiquity, 38% of doorbell cam users say their system does absolutely nothing to prevent theft, leaving 11% of porch piracy victims to share useless footage of the latest brazen crime unfolding on the front step.
These conscientious and disillusioned spenders will be R'CEEVR's early adopters and the perpetual core of its market.
“I think you have a winner here.” (Andre L., Sarasota, FL)
Need, meet neurosis.
52%
of Americans fear their porch is next to be robbed.*
57%
of shoppers stay home specifically for incoming packages.*
97%
of all packages are abandoned outside for a period of time.*
How will R'CEEVR generate income?
R'CEEVR commands three distinct revenue generators: homeowners, package carriers, and e-commerce retailers. See how they break down below.
Homeowner stream
The homeowner stream is subscription based, with the customer first buying their unit outright and then paying a monthly fee between $5 and $20 for access to varying levels of service through the R'CEEVR residential app. After the initial unit cost is paid off, subscription falls to a level comparable to other so-called home security solutions such as Ring/Blink/Nest and entryway services such as "Key" by Amazon Prime.
Carrier stream
For logistics vendors, each successful entry is monetized based on total delivery volumes over time. Carriers will pay a nominal fee for making a truly secure home delivery and offloading their post-drop liabilities onto the addressee. This pay-per-entry model is currently in use by vendors like Parcel Pending, a smart locker vendor confined to multi-family, institutional and public settings.
e-commerce retailer stream
For online retailers, R'CEEVR's role is a shopper's best friend and a seller's secret weapon. Stores will install the "Deliver into my R'CEEVR" feature on their checkout pages; R'CEEVR's in-app marketing activities will drive business to those retailers who engage with our system in the name of fighting crime. Meanwhile, 47% of theft victims receive an instant replacement and 37% receive a refund, contributing heavily to the wider cost of theft on the American front porch.
Neurosis, meet driver.
17%
of shoppers ask a neighbor to retrieve their packages.*
20%
redirect all packages to an off-site pickup location.*
88%
demand live tracking for all their packages en route.*
Monthly subscriptions are all fine and dandy, but how do you drive additional user value beyond first acquisition and purchase?
In a word, upgrades. As the fleet rolls out, the benefits of upper Tier subscriptions will become more attractive with growing retailer and carrier participation leading to more features and services that will encourage a higher monthly spend. Phase 2 will also offer prospective upgrades to a fully built-in solution with an incentive/rebate style of program to increase lifetime user value.
What are R'CEEVR's potential revenues?
For these conservative projections, the following hypothetical conditions were assumed: a total obtainable market saturation of only 10% (4.37 million users) at a 1% of TOM acquisition rate per annum; a mean residential customer subscription value of $12.50 per month; a mean unit purchase price of $480; a mean delivery volume of 3 packages per user per week; a value to carrier per entry of $0.10; a $0.20 fee to retailers per successful checkout through the "Deliver into my R'CEEVR" plug-in at a rate of 3 purchases per user per week.
- Carrier entry fees of $6,817,200 per 1% of TOM acquisition per annum.
- Retailer checkout fees of $13,634,400 per 1% of TOM acquisition per annum.
- Mean subscription revenue of $65,500,000 per 1% of TOM acquisition per annum.
- Unit purchase revenue of $209,760,000 per 1% of saturation.
- Total annual revenue of $295,711,600 per 1% of TOM acquisition per annum.
- Total recurring revenue by point of 10% TOM saturation of $859,516,000 per annum.
- Total unit purchase revenue by point of 10% TOM saturation of $2,097,600,000.
- 4% profit margin on fees alone would render $3,438,064 per 1% TOM acquisition per annum.
- 4% profit margin on unit purchases per 1% TOM acquisition would render $8,390,400.
- The LTV (lifetime value) of the above hypothetical user over 30 years is $4,980 in direct fees and unit purchase; $468 in carrier entry fees; $936 in retailer checkout fees.
- $6,384 LTV of a 30yr user.
- LTV across 10% TOM saturation is $27,898,080,000.
What feedback have you drawn from your prospective customers?
We’ve received 100% positive engagement from everyone we've asked about R'CEEVR in the U.S. and United Kingdom.
- “Convenient.”
- “Must-have.”
- “Revolutionary.”
- “Somewhere in-between a number-crunching tech company and a hands-on, blue-collar outfit. Great plan!”
- “I’d have more freedom to leave the house during the day.”
- “I’d rather subscribe to this than my doorbell camera service.”
- “The ‘Midi’ unit is the one I’m most likely to get.”
- “Send me the contract to sign up!”
- “I’d pay at least $10 a month for the subscription.”
- “It’s a need I’ve felt in my own life.”
- “I’d get everything delivered.”
- 100% of respondents say they would likely spend more on their online purchases if they had a R’CEEVR unit, and that they would be more comfortable ordering big-ticket items like electronics for home delivery if they didn't have to worry about theft.
Driver, meet demand.
35%
average increase in packages per capita per year.*
52%
greater delivery volume in U.S. than global average.*
78%
increase in current U.S. delivery volumes since 2017.*
Who are R'CEEVR's potential competitors?
R'CEEVR has no direct equivalent today, but it will compete tangentially with three key models: smart locker vendors, doorbell camera systems, and shipping vendors themselves.
Smart locker vendors
While remote smart lockers do exist, they are hardly far and wide. Offerings like Parcel Pending by Quadient or Luxer One are almost exclusively confined to multifamily apartment/condo complexes, commercial settings and public institutions, where system costs are absorbed by large operating budgets or else spread out across multiple contributing tenants. Package recipients do not own these lockers or have exclusive rights to their use and must make time to visit the locker to retrieve their own goods. Landlords, proprietors and carriers are also charged for these vendors' continued services. The operators themselves retain payload liability over the contents of the locker until the recipient comes to collect them. Industry estimates put the annual revenue of Parcel Pending at $28Mn and Luxer One at $8.5Mn.
Doorbell cameras
46% of Americans have at least one camera on the outside of their house (1 in 5 of whom purchased it exclusively to watch their packages). But 38% of Americans think cameras alone do nothing to deter theft. Despite this ineffectiveness, some 12 million doorbell cameras are in use in the United States, with consumers paying an average of $143 upfront for their basic system. Monthly subscriptions to Amazon Ring (40% market share) cost from $4.99 to $19.99 per month before any add-ons which may raise their premium subscriptions to over $100 per month.
United States Postal Service
USPS delivered 26.4% of all domestic packages in 2024 with a market share of $32.1Bn. It is currently rolling out its own fleet of smart lockers to be installed in Post Office retail lobbies across the country. What they boast in security, they lack in convenience and capacity, forcing recipients to schedule a delivery/pickup window out of their own time and then travel to collect. These lockers will be available on a first come, first served basis—like any other such off-site solution—and will be unable to handle any significant volume. USPS incurs 18.3% of package thefts.
Amazon Logistics
Amazon Logistics handled 28.2% of U.S. packages in 2024 with a market share of $31.1Bn. With their fleet of locker locations inside Whole Foods Market stores and select retail locations, they suffer the same anti-convenience of any off-site solution. Amazon also offers its "Key" entryway subscription, allowing delivery drivers to enter into recipients' real property (garage, shed, house) by means of smart home technologies which must be purchased and installed already. Only 3% of U.S. addresses are so equipped. Amazon incurs 33.2% of package thefts.
UPS
UPS carried 21% of U.S. packages in 2024 with a market share of $69.7Bn. Consignees can opt to redirect any package en route to one of its retail locations within a certain radius, presenting the same issues of inconvenience for the recipient who does not want their goods abandoned at their address. UPS incurs 15.7% of package thefts.
FedEx
FedEx handled 16.5% of U.S. package deliveries in 2024 with a market share of $63.2Bn. Redirected FedEx packages and failed delivery attempts are routed to a central package hub or retail location, which can sometimes be 15-20 miles from the recipient's home address. FedEx incurs 17.1% of package thefts.
Demand, meet supply.
31%
of stolen packages are worth $100-$500 or more.*
40%
of households get multiple deliveries per week.*
95%
of households get items delivered to the front door.*
Rock the nitty-gritty.
Contrary to popular belief, the devil hates details.
R'CEEVR lives and dies by them.
Materials matter. What are R’CEEVR units made of?
Regardless of style and construction method, the unit will have a fully aluminum exterior for environmental protection, weight saving over plate steel, and for greater security over polycarbonate or fiberglass or ABS. Internal frames will be of extruded aluminum members/C-channel, allowing the various unit sizes to be built with the simplest of adaptation. The deck will be a rubberized aluminum floor with drainage channels to rear. All fasteners will be of non-conflicting materials to avoid reactive corrosion.
The label scanner is clearly the heart of the platform. How does it actually work?
Avoiding finicky laser-based barcode technology, R’CEEVR will employ a dual-purpose smartphone-grade optical camera mounted behind an oleophobic tempered shield to capture a live image of any barcode, QR code, typewritten address or PIN held in front of it. A crosshair projector will aid carriers in a smooth image capture every time.
This image is then transmitted instantaneously to R’CEEVR to be compared against known incoming inventory while the entire entry event is video-recorded. A positive label hit generates an unlock command to the unit, also producing an audiovisual confirmation to the carrier that the item has been accepted and is safe to deposit.
How can you control users who maybe won’t empty their unit as frequently as they should?
Users will be apprised of every delivery made since their last retrieval. These reminders will become increasingly warning-like if R’CEEVR detects an excessive payload via the under-lid fisheye lens. If the unit is deemed full, R’CEEVR will not unlock the unit for further items, and carriers will revert to a conventional drop-off wherein liability remains with consignor/carrier.
It is in the user's interest to empty their unit as frequently as possible, and R'CEEVR will engage in constant education on that point through every level of the end user relationship.
If a user wants to unsubscribe, can they, and what is the effect?
During the initial payment period following their unit purchase, users can downgrade but not fully unsubscribe. As soon as their unit is paid in full, they can choose to further downgrade their plan (if they still have a Tier 2 or 3 subscription) or else fully unsubscribe at any time thereafter.
Unsubscribing instantly deactivates their unit, and they cannot accept further secure deliveries into their R'CEEVR unless they rejoin.
Isn't this putting covert surveillance tech into
American neighborhoods
on the sly?
In a word, no.
Big Brother has no place on our doorsteps, and R'CEEVR will commit to keeping our clients' data, images, and property totally secure and—most importantly—private. Our business relationships will require it; our moral code demands it. We will not stockpile footage beyond the limits of users' personally approved settings, and we will never release footage captured by a R'CEEVR system to any entity absent an official court-ordered subpoena, warrant, or without express user acknowledgement and consent.
Who holds liability over packages left in the R’CEEVR?
Because the end user owns the physical unit, whatever is placed inside it ultimately belongs to the user from the moment the lid closes. Within the end user agreement, R’CEEVR will encourage all users to inform their home insurer that they have a R’CEEVR unit on-site, allowing any attempted theft of the unit or its contents to be covered like any other permanent fixture to real property such as an AC condenser or a garage door. This also instantly transforms porch piracy into felony breaking and entering, which law enforcement agencies are mandated to investigate in all 50 states, as opposed to porch piracy's non-felony status in 41 states.
What’s the real value proposition for small business users?
Very simply, the power of choice.
R’CEEVR allows any consignor or consignee to choose any carrier for their consignments, since the R’CEEVR unit recognizes labels agnostically irrespective of vendor. With R’CEEVR, businesses get to choose their shipping partners at will.
They also have free rein over their outgoing goods wherever their customers are R’CEEVR equipped, offering the same “Deliver into my R’CEEVR” capability of the big e-commerce players.
Then there are the obvious payoffs of increased security of inbound inventory and enhanced premises surveillance rolled into one autonomous package.
How do you see R'CEEVR evolving over the first 10 years?
- R'CEEVR will be a ubiquitous and coveted sight on the front porch in any U.S. neighborhood previously afflicted by piracy.
- R'CEEVR will be doing business in the UK and Northern Europe, targeting affluent single-family homeowners in proximity to large urban centres.
- Following Phase One success in the U.S. and abroad, Phase Two will see R'CEEVR engage with the residential new build/home renovation market to offer built-in entryway solutions.
- By Year 10, impetus will shift heavily toward every new residential structure being equipped with R'CEEVR's remote package-acceptance systems either porch-side or built in.
- R'CEEVR will also bring the fight to multi-family/institutional settings, displacing Luxer One and Parcel Pending by incorporating R'CEEVR solutions into the building design phase.